March 19, 2014
, America's all-day, everyday stop for coffee and baked goods, today announced plans to introduce a special donut at select participating Dunkin' Donuts restaurants in July to celebrate the brand's partnership with Liverpool Football Club (LFC). For the honor of naming this new treat, Dunkin' Donuts is kicking it over to its fans via social media. Dunkin' Donuts this morning launched the "Name the LFC Donut" Twitter contest, with the goal of giving people a chance to offer their best and most creative name for the donut. The person who scores the winning name will net a prize that includes a trip for two to
to see the pre-season match between LFC and AS Roma at Fenway Park on
Dunkin' Donuts' LFC-inspired donut is a jelly-filled yeast shell featuring a soccer ball design in white and red icing, representing the team's iconic colors. The donut will be available in select participating Dunkin' Donuts restaurants nationwide for a limited time in July. Today and tomorrow (
and 20) fans can tweet their suggestion for the perfect name for this special donut using the hashtag #DDLFCDonut. The person who offers the winning name, as selected by judges from both Dunkin' Donuts and Liverpool Football Club, will win an all-expenses paid VIP trip for two to attend the pre-season match between LFC and AS Roma at Fenway Park in
Wednesday, July 23
. Twelve other participants will be selected to win a
mGift. The winning name will be announced at the end of March.
Participants must be 18+ to enter Dunkin' Donuts' "Name the LFC Donut" Twitter contest. No purchase necessary; void where prohibited. For additional terms and conditions related to the contest, please visit
Dunkin' Brands Group, Inc. (Nasdaq: DNKN), the parent company of Dunkin' Donuts and Baskin-Robbins, earlier this year announced a multi-year marketing partnership with Liverpool Football Club, one of the world's most historic and famous football clubs, to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts is the official coffee, tea and bakery partner for Liverpool Football Club, and Baskin-Robbins is the official ice cream partner. The partnership will help both Dunkin' Brands and Liverpool Football Club further engage with their fans around the globe through joint promotions, digital and print advertising, and appearances during pre-season tours.