This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Eggo Bites™: New On-The-Go Breakfast Option For Busy Moms, Families

BATTLE CREEK, Mich., March 19, 2014 /PRNewswire/ -- School day mornings can be chaotic, to say the least. Moms must juggle a lot to prepare their families for the day ahead. One-third of moms consider their morning routines a 'Traveling Circus,' a new survey from Eggo finds. As a result, there just isn't time to enjoy the family's favorite waffles and French toast—until now. A new, away-from-the-table line of Eggo waffles and French toast, called Eggo Bites™, provides a family breakfast favorite on the busiest weekday mornings. [1]

Eggo Bites™ is a new, away-from-the-table line of Eggo waffles and French toast. Great for busy mornings!

"Moms have a tough job getting their kids ready for the day and on some of the crazier mornings, the opportunity to serve a sit-down breakfast just isn't there," said Andrew Loucks, president of Kellogg's Frozen Food. " Eggo Bites™ adapts to moms' needs and treats families to a quick, tasty, warm waffle breakfast option they can enjoy away from the table anytime, anywhere."

Eggo Bites™ are microwaveable, portable pouches of bite-sized, flavored waffles or French toast. They are available nationwide in grocery stores for a suggested retail price of $2.99, and come in maple flavor (waffles), and cinnamon and vanilla flavors (French toast). And without the need for syrup, plates or silverware, Eggo Bites™ are the easiest Eggo ever!

Findings from the new Eggo Bites™ survey reveal:

  • Thirty-three percent of moms say a portable, tasty breakfast option would help them serve their kids a warm meal on even the craziest of mornings.
  • Thirty-seven percent of surveyed moms described the morning routine as a 'Traveling Circus,' while 22 percent compared their mornings to a fire drill in a movie theatre or an intense cardio workout (20%).
  • Twenty-nine percent of moms with kids under 12 said they would shut off their cell phone for two hours to enjoy a few extra minutes in the morning.
  • Waffles or French toast rank as the No. 1 preferred warm breakfast option for moms with 37 percent serving them to their kids when they have the time.
  • For more information about the new Eggo Bites™ and other Eggo products, visit www.leggomyeggo.com.
  • Click to Tweet: Most moms view mornings as a traveling circus. If you do, too, check out new Eggo Bites to help tame the madness.
  • Click to Tweet: Warm waffles anytime, anywhere? Eggo Bites are the new must-have, on-the-go breakfast option.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks more than half of which are breakfasts to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

[1] Impulse Research Corp, Eggo Bites™ Survey 2014.

Photo - http://photos.prnewswire.com/prnh/20140319/CG85654

SOURCE Kellogg Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,106.70 +29.83 0.17%
S&P 500 2,000.02 +2.10 0.11%
NASDAQ 4,570.6370 +13.29 0.29%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs