Siemens, one of the world’s leading engineers of medical imaging, laboratory diagnostics and healthcare IT solutions, is leading a campaign called “The Baton Pass™” that will raise funds for Stand Up To Cancer® (SU2C), a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, to support its innovative cancer research, designed to get new therapies to patients quickly.
“The Baton Pass” links the strong hope for survivorship for everyone facing a cancer diagnosis with the critical need to invest in research. The Baton will be passed at events across the country, touching the hands of patients, survivors, doctors, scientists, health care workers, families and anyone who has been affected by cancer, signifying how we are all united in the fight against this disease. The Baton includes a GPS tracking system that allows users of the Facebook app to follow the Baton’s journey during the course of the campaign. Everyone can participate in the campaign by visiting Facebook.Com/TheBatonPass, which hosts an app where users can virtually “pass” the baton in dedication of loved ones contending with cancer or whose lives were taken by it. The app also provides a simple way for individuals to make donations to Stand Up To Cancer.
Siemens is jump-starting the fundraising effort by donating one dollar to SU2C for every pass of the Baton -- physically and online -- up to $1 million, from March 19 through September 5, 2014.
“Siemens shares Stand Up To Cancer’s core belief that accelerating the pace at which scientific discoveries are translated to clinical settings is a vital component of the effort to save more lives from cancer,” said Gregory Sorensen, MD, CEO, Siemens Healthcare North America. “Medical imaging and laboratory diagnostic technologies help make these scientific discoveries possible and enable doctors to save lives every day. Siemens Healthcare is proud to engage the public in supporting the SU2C Dream Team researchers through this grassroots campaign.”