Kwikset®, a leading brand of the Hardware and Home Improvement (HHI) division of Spectrum Brands Holdings (NYSE:SPB), continues to engage with consumers through strategic partnerships by sponsoring Richard Childress Racing and driver Ryan Newman during the 2014 NASCAR Sprint Cup Series Season. As part of the partnership, Kwikset will be the primary sponsor and paint scheme for Newman’s car during the NASCAR Sprint Cup Series Kansas Race in Kansas City on May 10, and will have its logo on Newman’s No. 31 car for every race during the 2014 Sprint Cup Series in an associate capacity.
Kwikset will be the primary sponsor and paint scheme for Ryan Newman's car during the NASCAR Sprint Cup Series Kansas Race in Kansas City on May 10. (Photo: Business Wire)
“Kwikset is continuously investing in ways to connect with current and potential customers, and our ongoing partnership with RCR has been a valuable way to engage with this core audience in their daily lives,” said Greg Gluchowski, president, HHI. “Our partnership with RCR and Ryan Newman gives us the opportunity to showcase our passion for safety and innovation and connect with the massive NASCAR audience this season.”
As a leader in innovation and home security, the company views NASCAR as a sport that aligns with its values and serves as a natural way to reach its passionate fan base. Kwikset had a similar partnership with RCR in 2013. This is the first year Kwikset will work with Newman, who is one of the sport’s top veterans.
“We view Kwikset as a great partner and we look forward to working with them to help spread their safety and innovation message,” said Richard Childress, president and CEO of RCR. “Kwikset has shown they are strongly committed to NASCAR and we’re thrilled we are teaming up with them again this season.”