This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Amazon Streaming Device to Ship in April: Report

Stocks in this article: AMZN AAPL GOOG NFLX P

Updated from 8:58 a.m. to include comment from Amazon.

NEW YORK (TheStreet) -- As speculation has fueled around Amazon's (AMZN) net big area of innovation, the living room, it looks the Seattle-based company's streaming device will launch next month.

Citing people familiar with the company's plans, The Wall Street Journal reports Amazon's streaming device, which will come in dongle-form according to TechCrunch, will start shipping in April and be available on Amazon's website as well as retailers including Best Buy (BBY) and Staples (SPLS).

An Amazon spokeswoman declined to comment on the story.

The move further puts Amazon in competition with Apple (AAPL) and Google (GOOG), both of which already offer streaming devices, the Apple TV, and Chromecast, respectively. Apple TV costs $99 and comes in set-top box form, while the Chromecast runs $35 and comes in a dongle, similar to what Amazon's device will look like.

Like Apple and Google's devices, the Amazon device, which is not yet named, though could be part of the Kindle Fire family, will carry Netflix (NFLX), Hulu Plus, Pandora (P), and Amazon Instant Video, Amazon's competing product with Netflix and Hulu. Its been speculated that as part of the recent Amazon Prime price hike to $99, Amazon will include its own streaming music service, though that remains to be seen.

Amazon's device will also compete with Roku, which makes its own streaming devices. Roku recently announced its own streaming dongle, selling at retail for $49.99.

Like Amazon's Kindle Fire and Kindle Fire HDX tablets, the streaming device will use a forked version of Google Android's operating system, but will have its own customized look to it. Since it is a forked version of Android, it's unlikely that Amazon's streaming device will have a native YouTube app. If you search for YouTube in Amazon's Appstore, you see a variety of apps that pull content from YouTube, but no official YouTube app.

For a while, there was no official Netflix app either for the Kindle Fire HDX, but Amazon soon rectified that situation.

See Also: Amazon Kindle Fire HDX Review: Size Matters

Separately, Oppenheimer analyst Jason Helfstein boosted his price target on Amazon to $455 from $440, keeping his "outperform" rating, noting the company's opportunity in several different areas, and accounting for the recent price hike in Amazon Prime.

"While the underperformance was driven by slower 4Q orders and gross profits, we believe the long-term story remains intact and see several positive catalysts: 1) $20 Prime price increase should add $0.60-$0.70 to 2015E EPS; 2) gross profit/customer outperforming US/European markets by 860 bps, suggesting continued share gains; 3) CPG opportunity remains large; and 4) valuation compelling based on sum-of-the-parts with AWS conservatively valued at 6x sales and eCommerce at a 32x P/E assuming 6% terminal margin," Helfstein wrote in the note.

Shares of Amazon were higher in early Tuesday trading, gaining 0.1% to $375.43.

--Written by Chris Ciaccia in New York

>Contact by Email.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs