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TheStreet Open House

Apple Shows What's Old Is New Again

A look at the store in China shows the 8GB 5c costs RMB 4,088, while the 16GB and 32GB models cost RMB 4,488 and RMB 5,288, respectively. In Australia, the 8GB model costs A$679, with the 16GB and 32GB model priced at A$739 and A$869, respectively.

Aside from the 8GB iPhone 5c, Apple also re-introduced the fourth-generation iPad, which it discontinued in October 2012 when it unveiled the iPad mini. The fourth-gen iPad, which comes with Retina Display, will replace the iPad 2, which does not have the clearer screen. It's now again available on Apple's site, but only in a 16GB capacity.

It seems that Apple has kept all of the internals of the fourth-gen iPad the same, with its A6x processor, but it replaces the second-gen iPad which was the only remaining iPad to have the 30-pin connector. In contrast, all Apple devices are Lightning to USB enabled. All iPad's are now Retina Display-enabled, except for the original iPad mini. The only change appears to be that the iPad with Retina Display now comes stock with iOS 7, Apple's latest mobile operating system.

"Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces," said Philip Schiller, Apple's senior vice president of Worldwide Marketing in the press release. "The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store."

At the unveiling of the second-generation iPad mini, Apple's Schiller said Retina Display was the single-most requested feature for the new tablet.

The iPad has proven popular with consumers, as other original equipment manufacturers (OEMs) look to cash in on the tablet market. In Apple's most recent quarter, Apple sold 26 million iPads, thanks in part to reception surrounding the iPad Air and the iPad mini with Retina Display.

The iPad with Retina Display costs $399 for the 16GB Wi-Fi mode, with the LTE model costing $529. Both models are available on Apple's Web sites, and in Apple Retail Stores.

--Written by Chris Ciaccia in New York

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