LOS ANGELES, March 18, 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM; "Drinks Americas" or the "Company"), the exclusive United States broker for leading premium authentic Mexican beers currently present in 34 states with a strong distribution network in place, today highlighted strong and recent growth in U.S. demand for and sales of craft beer. According to a recent article by Brewbound.com author Chris Furnari, the craft beer craze has resulted in significant growth in craft beer sales. In the U.S. alone, craft beer sales are up 24% year-to-date as of February 23 rd.
The 24% increase in craft beer sales are factoring in IRI's U.S. multi outlet and convenience stores universe (MULC), which includes grocery, drug, Wal-Mart, Club, Dollar, Mass-Merchandiser and Military stores. In the Brewbound article, author Chris Furnani highlights exceptional growth in grocery stores, commenting "Perhaps more impressive is craft beer's performance in the grocery channel — craft is the third best-selling beer product in IRI-tracked supermarkets with 14.69 dollar share of the total category, up 1.83 versus last year."
Known to provide consistent coverage of the craft beer industry and Drinks Americas's premium authentic Mexican beer brands, Brewbound's main audience members include craft brewers, beer distributors and industry suppliers. Brewbound delivers industry related content via www.brewbound.com and its email newsletter.
Timothy Owens, Drinks Americas CEO, commented on growth of sales, "Brewbound reinforces the trend that the demand for craft beer in the U.S. is present and vastly growing. We are thrilled to see such growth in the craft beer sector particularly as it relates to the grocery channel – the channel that is frequented the most consistently by consumers. These data figures are factual and hopefully are a forecast of great things to come for the industry and our authentic Mexican Day of the Dead Craft Beer brand."About Drinks Americas Holdings Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium authentic Mexican beers currently present in 34 states with a strong distribution network. The Company is on target to be the leading broker for Mexican beers in each state in which it operates. Drinks Americas' leading premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, Mexicali™, Rio Bravo™, Red Pig™ and Chili Beer™, which are all brewed in Mexico's third largest brewery, independently family owned Cerveceria Mexicana, utilizing state of the art processes, fermentation and aging systems. Drinks Americas' brands continue to forge strong connections with consumers through some of the largest retailers and restaurants in the country. The Company is headquartered in Los Angeles, CA and trades under the ticker symbol "DKAM." Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements. Investor Relations: 866-501-6582 Email: Lauren@ChooseWindmill.com SOURCE Drinks Americas