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Attunity Announces Business Expansion In Europe Including Additional Sales Presence In Germany And The Nordics

BURLINGTON, Massachusetts, March 18, 2014 /PRNewswire/ --



Attunity Ltd. (NASDAQ CM: ATTU), a leading provider of information availability software solutions, announced today that it has expanded its business footprint in Europe with the addition of two new offices, in Germany and the Nordics, and a new sales team - hired to support the growing Big Data market in those regions. The expansion efforts were headed by Paul Kelly, the Company's new Vice President of Sales in Europe, the Middle East and Africa (EMEA).

According to a recent report* released by Dublin-based Research and Markets, the Big Data market in Europe is projected to grow at a compound annual growth rate (CAGR) of 32 percent over the periods 2012-2016. One of the key factors contributing to this growth in the Big Data market is Big Data's ability to analyze data to anticipate future operations accurately.

"This past fall, as per our strategic plan to capture the market opportunity, Paul Kelly was appointed to develop and lead this region," stated Shimon    Alon,    Chairman    and    Chief    Executive    Officer    at    Attunity. "Fueled by encouraging market reports and continued customer interest, we are excited to expand our footprint in this region and expect that Paul's quick work in developing a winning sales team will prove to be quite valuable for the Company. Our plan in the EMEA region is to aggressively grow our customer base and build partner relationships to gain more traction as well as increase market share."

Paul    Kelly commented, " Europe is one of the largest economies in the world, and 'Big Data' is one of the hottest growing markets. We already have an outstanding set of customers and partners and we plan to use this promising opportunity to grow our business across the region. I am very excited and look forward to working with existing customers and prospects who are looking to use our award-winning solutions to maximize their value from Big Data and improve their competitive edge."

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