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Budweiser Releases First Rise As One Global TV Spot As Anticipation Builds For The 2014 FIFA World Cup Brazil™

NEW YORK, March 17, 2014 /PRNewswire/ -- Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil , today revealed the next components of its fully integrated, global content series as part of the brand's Rise As One FIFA World Cup campaign, beginning with the digital debut of their first 2014 FIFA World Cup Brazil television advertisement entitled, Believe As One .

Centered around the Rise As One thematic which honors the moments that unite football fans worldwide, Believe As One captures the spirit of anticipation now building around the world as fans and players eagerly look ahead to the FIFA World Cup tournament, and will air in markets globally as excitement for the tournament continues to grow. 

Believe As One is the first of two new FIFA World Cup advertisements by Budweiser, and was filmed in black-and-white to truly highlight the passion and pride for the sport that unites fans around the world, irrespective of the team they support.

"Football is unique in its ability to unite fans all over the globe and its unifying power is never more evident than when the world comes together during the FIFA World Cup ," said Andrew Sneyd, Global Vice President, Budweiser. "Through the Rise As One campaign and our new spot Believe As One , Budweiser showcases the passion and building anticipation shared by fans and players the world over." 

Budweiser Heroes: From Across the Globe and in your Community  Budweiser celebrates football heroes that exist not only on the global stage, but also in local communities around the world. Now, Budweiser Heroes , a new partnership with VICE will highlight the real-life stories of individuals who have made a significant impact in their community and how their love of football transformed the lives of everyday people.

Beginning today, fans are encouraged to submit stories about their own football hero who has gone the extra mile to do something truly game changing for his or her teammates or community through their love of the sport. Fans that enter can rally support for their stories by sharing on their social networks and asking others to vote. 

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