Orange Leaf Frozen Yogurt, one of the fastest-growing frozen yogurt chains in the United States, has selected FIS™ (NYSE: FIS) to power its mobile application. FIS, the world’s largest provider of banking and payments technology, will provide Orange Leaf with a new mobile-based retail experience solution that includes payment capabilities, loyalty rewards, offer redemption and more. Orange Leaf stores will begin rolling out the new app later this year to its more than 300 nationwide locations.
FIS Mobile Wallet allows retailers to extend state-of-the-art, modern payment capabilities and other retail experience benefits to their customers – directly within their own branded mobile apps. This gives stores, restaurants and other retailers the ability to leverage their mobile channel in a way that builds loyalty and enhances their brand experience. FIS Mobile Wallet also is cloud based, storing a user’s credentials securely in the cloud and transmitting them only during a transaction. This prevents card skimming and many other types of fraud recently seen by some major retailers.
FIS Mobile Wallet already works with existing smartphones and point-of-sale (POS) systems. This makes it extremely cost-effective as retailers need only a software push to upgrade. It’s also widely available as FIS Mobile end users now equal more than 24 million worldwide.
“Mobile commerce is the way of the future because it offers retailers an innovative way to connect with their customers and provides the personalized service that drives loyalty,” said Doug Brown, SVP and GM, FIS Mobile Financial Services. “We’re honored that Orange Leaf chose FIS to take such a forward step in its mobile strategy, which will help it deepen its relationships with customers and drive sales. We look forward to helping it serve its customers.”“Our customers are young and mobile, and we’re pleased to offer them a mobile experience that makes it easier for them to pay, rewards them for their business and encourages them to return,” said Michael Christy, director of Information Technology, Orange Leaf. “FIS Mobile Wallet was the best choice for Orange Leaf franchisees and customers.”