(NASDAQ: DISH) today announced the launch of its new multimillion-dollar marketing campaign featuring Hollywood celebrity, Rebel Wilson, as the voice of its new animation, Hopper the Kangaroo.
Hopper the Kangaroo with foam finger (Photo: Business Wire)
The inaugural television spot features Hopper the Kangaroo, secretly watching college basketball at work using
™ on her tablet. Before her boss catches her watching, she quickly “pouches” away her device, similar to what countless Americans do throughout the March hoops tournaments. View the new TV commercial at
DISH’s Official YouTube Channel
“Technology companies regularly struggle at forming an emotional connection with consumers. Our new animated Hopper, featuring Rebel Wilson’s voice, makes for a character that’s highly engaging,” said James Moorhead, DISH chief marketing officer. “DISH is the only company that delivers consumers all their live and recorded TV anywhere. It is simply the best mobile video experience in the world, and our new campaign showcases our technology to consumers in an easily relatable way.”
DISH introduces “Bracket Breaks”
To celebrate the new national marketing campaign, and embrace the March hoops madness, DISH also introduced “Bracket Breaks” for its employees. Intended for employees to use DISH Anywhere to enjoy tournament games on their devices while at work, Bracket Breaks lets employees watch the games without having to “pouch” it like Hopper in the TV advertisement.
Taking a Bracket Break to watch college basketball games on mobile devices is becoming increasingly popular. According to
data from last year’s tournament, there were approximately 45 million video streams through its first two weekends in 2013, which represents a 158 percent increase over 2012’s numbers.
“Every year people talk about productivity loss at work during the NCAA tournament. With the prevalence of mobile devices, it is easier to follow along than ever before,” said Joseph P. Clayton, DISH chief executive officer and president. “At DISH, we are embracing the madness, and we are encouraging employees to take Bracket Breaks. By using DISH Anywhere, they can watch games, and show their love for college basketball without having to cover it up. I will be right there with them.”