This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

NCAA's March Madness Beer Policy Fools No One

PORTLAND, Ore. (TheStreet) -- During March Madness, the National Collegiate Athletic Association reminds its men's basketball audience frequently that it absolutely abhors alcohol ... on paper.

The short-form version of its alcohol policy is stacked with reminders that the governing body "has, for many years, banned sale of alcohol at NCAA championships" and has recommended that all member institutions "Prohibit the sale of alcoholic beverages during all preseason, regular season, conference and postseason intercollegiate athletic events" and "Prohibit on-site alcohol advertising during all preseason, regular season, conference and postseason intercollegiate events."

Neutral sites are another story. As are the various positions of NCAA universities and athletic conferences. As a result, alcohol sales -- and beer sales specifically -- are intrinsically tied to college sports and, especially, March Madness.

Must Read: March Madness Is the New Super Bowl

It's up to the host venues themselves to determine whether to serve alcohol, which is how the Sprint Center in Kansas City brought beer to the Big 12 Conference tournament for the first time in nine years. Even if alcohol sales are prohibited in the main seating area, they're typically A-OK for the folks spending the big bucks on suites.

The beer taps at AT&T Stadium in Arlington, Texas, will be flowing during the Final Four. Even if beer signs are covered inside the stadium itself, the NCAA will allow broadcast partner CBS (and March Madness partner Turner) to air 60 seconds worth of beer ads per hour, since the NCAA's television ad policy allows for ads featuring products of 6% alcohol by volume or less. While it bars those ads from the championship game itself, they're free to run before tipoff and after the final buzzer.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.75 -1.10%
FB $117.53 0.69%
GOOG $693.00 0.29%
TSLA $240.75 -2.80%
YHOO $36.61 0.06%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs