March 14, 2014
/PRNewswire/ -- In celebration of 50 years as an iconic American brand, Lands' End teamed up Parsons The New School for Design during the fall 2013 semester to challenge students to design a new women's collection that contained a sustainable component. Today, Lands' End announces that
) and Pan Wang (of Shenzen,
) are the winners of the Lands' End 50
Anniversary Design Challenge and recipients of a
The Lands' End 50
Anniversary Design Challenge invited students to create a fall/winter collection of sustainable lifestyle-based women's apparel through design strategies that fits within the Lands' End brand aesthetic.
"Lands' End is committed to sustainability. As we strive to innovate with new sustainable materials, techniques and production processes, we are honored to partner with Parsons The New School for Design to challenge and reward their talented students for their creative ideas," says
, Chief Executive Officer and President of Lands' End.
"We focused on bringing modern touches to classic pieces," said
. "We know the Lands' End woman loves a contemporary aesthetic with a traditional appeal. We also incorporated a lot of utilitarian details to make sure the pieces are something the wearer can live in."
"My partner and I designed a sustainable collection that's versatile, classic, chic, and most of all has long lasting value," added Pan Wang.
In addition to the winning team, two second-place winners, Rheza Tanudihardjo and
, will each receive a
scholarship. Lastly, two third-place winners,
Xuan Xuan Li
, will each receive a
"Working with a brand like Land's End is fantastic for our students," said
, dean of the School of Fashion at Parsons. "In helping such a respected name move into a more sustainable future, they're learning how to confront the 21
Century design challenges that they'll be dealing with for the rest of their careers."
About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).
About Parsons The New School for Design
The New School
for Design is one of the leading institutions for art and design education in the world. Based in
but active around the world, the school offers undergraduate and graduate programs in the full spectrum of design disciplines. Critical thinking and collaboration are at the heart of a Parsons education. Parsons graduates are leaders in their respective fields, with a shared commitment to creatively and critically addressing the complexities of life in the 21st century. For more information, please visit
SOURCE Lands' End