For the third straight year, Sprint [NYSE:S] has been recognized as having the best phone buyback program among all major U.S. carriers by Compass Intelligence, a market analytics and consulting firm, who released its latest report today, "Buyback and Trade-in Program Market Assessment." The report provides a comprehensive assessment of mobile device trade-in programs and assessed carriers based on program capabilities and customers’ experience.
A Sprint customer takes advantage of the buyback program in a Sprint retail store in Chicago, IL. Last year alone, Sprint put more than $100 million back in customers' pockets through their trade-in program. (Photo: Business Wire)
The convenience of Sprint’s Buyback program, significant presence in-store and online, as well as its commitment to reclaiming devices earning such accolades as breaking a Guinness World Record, led to the recognition. Sprint continues to highlight the environmental benefits of phone recycling and to raise awareness around the financial benefits of its phone trade-in program, for which customers can receive up to a $300 account credit. To date, Sprint Buyback and the company’s other wireless device recycling programs have collected more than 50 million devices.
“Sprint earns the highest ranking among all major U.S. carriers for its mobile phone buyback program due to its creative use of partnerships, promotions and customer messaging,” said Kate Pearce, strategist and senior consultant at Compass Intelligence. “The carrier continues to demonstrate leadership in this area and is committed to an eco-focused approach in the way it does business.”
“We’re honored to be recognized for these efforts,” said Darren Beck, director of Sprint’s environmental initiatives. “Sprint is committed to providing customers with convenient and rewarding options for recycling their mobile devices. Our buyback program can help customers offset some of the cost of their next device and helps Sprint avoid substantial operating costs by reusing most of the devices we collect. It also helps our communities; reducing electronics in landfills and reducing the resources, energy and emissions required to produce even more new devices.”