This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Hint for Buying Your Next Car: Use Some Mojo

NEW YORK (TheStreet) -- Are you one of those car shoppers who buys a new car every few years or simply leases a car because shopping for a used car makes your brain burst and steam shoot out your ears?

Well, here's a quick test for you, visit or and when your head stops spinning from the clutter, bursting banner ads and pop-ups, try a visit to the more sedate and simple to use

Absorb the simplicity. Notice the limited options you have. No pop-ups, no banner ads. Just simplicity.

Want to search for a Cadillac CTS within 75 miles? Go for it. That's about as complicated as it gets. Please, I urge you to try it out after you read this article.

This simplicity is exactly what Paul Nadjarian, founder and CEO of Mojo Motors, was going for. When I talked to him earlier this week, he told me that the "key to Mojo is simplicity." 

Nadjarian is a born and bred Michigan boy, so it's no surprise that he got his start at Ford (F - Get Report). After working in marketing and sales, he drove over to a job at eBay Motors (EBAY), before eventually leaving to start his own company.

That's when Mojo Motors was born.

Mojo is a great innovation for the user experience because Paul & Co. finally found a way to help both prospective used car buyers and the dealerships who use the platform. Yes, there's that word again: simplicity.

Must Read: 4 Momentum Plays: Dangdang, Zynga, Power Plug, Gold Miners ETF

Dealerships basically pay a fee each month to have their inventory listed on the site. The results are pretty solid. 

See, this isn't just another way for dealers to get cars in front of prospective buyers. It's actually an efficient way for them to do so. 

On average, a used car dealer takes 50 days to sell any given car. If you were a car dealer and I told you that for a monthly rate, I could reduce your time of sale by 10 days, or 20%, would you be interested?

Of course you would!

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
F $13.44 0.90%
GM $30.96 1.38%
TM $101.96 0.68%
AAPL $92.72 -0.56%
FB $119.49 1.43%


Chart of I:DJI
DOW 17,740.63 +79.92 0.45%
S&P 500 2,057.14 +6.51 0.32%
NASDAQ 4,736.1550 +19.0610 0.40%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs