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Sozzi: 3 Ways to Never Have Competitors

This is the third column in a three-part series on how to navigate the corporate minefield.

NEW YORK (TTheStreet) -- You are on a hot streak at work. The boss is giving you loving praise in front of the seven-member team and via 11pm emails that light up the Apple (AAPL) iPhone or Google (GOOG) Android. Wins at the office just won't stop, with new ideas and awesome implementation of them, bringing the company that signs your check untold riches. Golly gee, it looks like the holiday bonus is going to be especially merry for you and the family. The slight problem in all of this: your winning ways are attracting the slackers and underperformers in the office, and the competitors they are speaking with during one-hour lunch breaks, who want some of the fame and glory.

Now you have COMPETITORS from inside and outside the company plotting and scheming on how to snatch your cookie. Don't let them - remember, they are slackers and underperformers because they are probably not putting the carefully crafted hours into the job, unlike you. Nonetheless, you have to be mindful of their silent advances, so employ these three strategies to always stay ahead of this lame crowd.


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What is a competitor actively doing? He/she is: (1) attempting to replicate the exact moves that made you a rock star due to their missing elements of creativity and drive that have kept them an underperformer; (2) they are envisioning the fame and glory that was brought to you, not thinking critically on the necessary steps that brought the end result. So while these underperformers try and copycat, giggle and observe their ridiculousness from afar knowing that you have strategized. Be sure to set aside at least one to two hours a week from basking in your current glory to plot how to attain even more future glory. As I tell friends and associates: "always be evolving."


The advance of technology has come in numerous forms, from news aggregator apps to workplace software. During your strategy sessions, snoop around tech sites or industry trade associates to get a feel on new technology that could make you more of an unstoppable force by becoming even faster and more creative. Remember, the underperformers are seeking to replicate, not innovate.


Better believe that the underperformers will magically appear at your cubicle for a "chat." Recognize that they are very jealous of your amazingness and have a singular goal in mind: to sneakily extract information from you on how you continue to win. This is the moment to unleash the poker face, even though you are feeling as high as a kite and want to brag about what are you are working on next. Dance around all of the questions you receive, and share nothing. Arm's length relationship with underperformers, always.

-- By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet

At the time of publication, Sozzi held no position in the stocks mentioned.

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