Want Business Success? Form a Customer Advisory Board
By Josh Patrick
NEW YORK (AdviceIQ) -- Your business sits on a trove of information to improve operations and profit: your customers' opinions. Here's how to gather them.
I used a customer advisory board in every business I owned. The only way to get quality feedback about your company and your service is to ask your customers.
Asking one-on-one makes a good start, but asking a group of customers is magic. The real value to you of such a customer advisory board? The follow-up question that you need to ask to figure out how to implement their thoughts.
Don't do surveys. A waste of time: You ask one question and get one answer.A survey can probably make you feel good as your customers choose nice things to say to you about you. Yet I never saw a survey that came up with solid, actionable items a company benefited from. Go right to an advisory board. Synergy in a group. I often hear business owners say, "I don't need an advisory board. I talk with my customers all the time." If you run a great business, you should talk to your customers. If you don't talk to them, start. Stage 2 Planning Partners in South Burlington, Vt. He contributes to the New York Times' "You're the Boss" blog and works with owners of privately held businesses helping them create business and personal value. You can learn more about his objective review process at his website. AdviceIQ is a network of financial advisors that writes insightful articles for the public about investing and wealth management. All articles are edited by AdviceIQ's editor in chief, Larry Light. AdviceIQ certifies that all its advisors have no regulatory infractions. To subscribe to AdviceIQ's RSS feed for personal finance articles written by financial advisors and AdviceIQ editors, click here. Follow AdviceIQ on Twitter at @adviceiq.
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