NEW YORK (TheStreet) -- TheStreet's Herb Greenberg made some good points earlier this week with respect to why, as he puts it, Twitter (TWTR - Get Report) "struggle(s) with user engagement." Or, as I would put it, why, relative to Facebook (FB - Get Report), "nobody" uses Twitter.
While I tend to agree with most of what Herb said, nothing he listed about the unintuitive Twitter platform should serve as an obstacle to growth or engagement. If Twitter intrigued the average user of social media enough, they would figure it out. Just like anything else.
If my Mother can make the shift from Facebook on the desktop of an old Dell to Facebook mobile on an iPad, anybody can learn the seemingly elusive ins and outs of Twitter.
There's an overarching problem at play. One that doesn't have a whole lot to do with digital prowess. It's not simply that Twitter's tough to make sense of. It's that it's a highly pretentious environment comprised of a series of cliques, dominated by media members, celebrities and tech insiders.It's just not very inviting. So why would the average person -- at the scale of Facebook's user base -- want to invest the time to learn how to navigate a place where they don't feel wanted. Consider the following series of Tweets from Twitter user (and, in full disclosure, my friend, Craig Scott):
@herbgreenberg @carlquintanilla engagement is built into Facebook with friends/family. Twitter should have a followers/following ratio req Craig Scott (@CraigScott31) March 12, 2014
@graubart @herbgreenberg ppl want to be followed or AT LEAST acknowledged when they tweet someone.Lack of engagement means no user growth Craig Scott (@CraigScott31) March 12, 2014