This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Shorter Ads Sell Homes Faster

BOSTON (TheStreet) -- Attention home sellers: Keep it short. Brevity is the soul of wit when it comes to writing ad copy for your home -- as is good spelling, an analysis by property-listing site Redfin has found. researchers polled some 1,300 users recently and looked at in-house statistics to see what kind of listings appealed the most to consumers.

Their conclusion: short, typo-free ads work the best.

"A real-estate listing should be succinct and pack a punch, as opposed to rambling on," says Chad Dierickx, a Seattle Redfin agent who helped compile the analysis. "It's like listening to an overly verbose professor -- people sort of drift off after a certain point."

A Redfin review of all 2013 listings in 18 major markets found that homes with 50- to 69-word listings were 5.5% more likely to sell for above asking price. They also enjoyed a 1.3% better chance of selling in less than 90 days.

By contrast, properties with listings of 150 words or longer were 6.9% less likely to sell for above asking price, as well as 0.2% less likely to sell within three months.

Redfin also showed 20-, 50- and 100-word drafts of the same listing to some 1,300 online users and found that 52% favored the 50-word version.

Just 39.8% chose the 100-word edition, while 6.3% preferred the 20-word version and 1.9% had no preference.

The survey, an admittedly unscientific online poll conducted by Redfin and editing site, also found that listings with spelling or grammatical errors make a majority of consumers unlikely to even look at your home.

Some 72% of respondents said typos would make them "less inclined" or "much less inclined" to tour your property, while errors would bother another 24% "a little" but not enough to rule out looking at your place. Only 3.6% of poll takers said textual mistakes wouldn't bother them at all.

Dierickx suspects many house-hunters fear sellers who don't notice or care about a listing's typos might not put much emphasis on home maintenance, either.

"If a buyer comes across a listing where the quality of the [ad copy] is low, they might assume the same thing about the property itself," he says.

So, while real-estate agents typically compose a property's ad, Dierickx recommends homeowners proofread the text or show it to "your most well-spoken friend" to spot any errors.

Some other tips from Redfin's study:

  • Watch out for misspellings that change the meaning of your listing -- potentially in embarrassing ways. Real examples that are legendary among brokers include: "Perfect home for smell family" and "This is a real germ!"
  • Make sure your agent doesn't use so many Realtor-centric abbreviations that your listing becomes gibberish to the average person. Would you know that "Spcs hm w/ EF, FLR and FDR" is a "Spacious home with entrance foyer, large formal living room and formal dining room"?
  • Avoid using all capital letters in a listing, such as: "THIS HOME IS A MUST SEE!" Dierickx says that "looks like you're yelling at someone."

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs