This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

The Crowne PlazaA® Brand Brings PGA TOUR Pro Rickie Fowler's Tips On Winning To An Inbox Near You

Stock quotes in this article: IHG

ATLANTA, March 13, 2014 /PRNewswire/ -- The modern day business traveler likes to win, both at work and when they're having fun. To make winning easier, the Crowne Plaza® Hotels & Resorts brand has teamed up with PGA TOUR pro Rickie Fowler to share secrets for winning on and off the course. The upscale hotel brand and Fowler, one of the most recognizable golfers on the PGA TOUR, have crafted a series of interactive videos to tee up the latest round of "The Big Win" promotion from its hotel rewards program, IHG® Rewards Club.

The light-hearted videos, released today, feature tips from Fowler on how to make the next business trip – and round of golf – a success. Using proprietary innovative technology from cloud-based platform Stargreetz that delivers personalized content, the videos begin with Fowler greeting IHG® Rewards Club members by name, providing tips on winning at golf, while highlighting offers from " The Big Win ," a first of its kind promotion that provides each member with an individually tailored set of offers.

"For our Crowne Plaza guests, traveling for work is a necessary part of their career, and they feel like they're winning at travel when they get rewarded for staying at our hotels," said Gina LaBarre, vice president, Americas brand management, Upscale Brands, IHG. "This video campaign is a fun way to highlight how we help them win on the road, but we also share a few humorous golf tips from Rickie Fowler. In the spirit of 'The Big Win' promotion, we've used innovative technology to personalize the videos from Rickie, just like this promotion personalizes offers for our guests."  

In addition to the personalized member videos, the campaign features a shareable element designed to spark interaction among consumers. Rather than helping their friends improve their golf game, IHG® Rewards Club members can "prank" their golf buddies by sending fake tips from Fowler designed to mess up their game. This marks the brand's third consecutive golf season engaging Fowler, who at just 25 has been dubbed the "next generation of golf."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,804.71 -238.19 -1.40%
S&P 500 1,946.16 -26.13 -1.32%
NASDAQ 4,422.0850 -71.3050 -1.59%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs