March 13, 2014
/PRNewswire/ -- The modern day business traveler likes to win, both at work and when they're having fun. To make winning easier, the
® Hotels & Resorts brand has teamed up with PGA TOUR pro
to share secrets for winning on and off the course. The upscale hotel brand and Fowler, one of the most recognizable golfers on the PGA TOUR, have crafted a series of interactive videos to tee up the latest round of
"The Big Win" promotion
from its hotel rewards program, IHG® Rewards Club.
The light-hearted videos, released today, feature tips from Fowler on how to make the next business trip – and round of golf – a success. Using proprietary innovative technology from cloud-based platform Stargreetz that delivers personalized content, the videos begin with Fowler greeting IHG® Rewards Club members by name, providing tips on winning at golf, while highlighting offers from "
The Big Win
," a first of its kind promotion that provides each member with an individually tailored set of offers.
"For our Crowne Plaza guests, traveling for work is a necessary part of their career, and they feel like they're winning at travel when they get rewarded for staying at our hotels," said
, vice president, Americas brand management, Upscale Brands, IHG. "This video campaign is a fun way to highlight how we help them win on the road, but we also share a few humorous golf tips from
. In the spirit of 'The Big Win' promotion, we've used innovative technology to personalize the videos from Rickie, just like this promotion personalizes offers for our guests."
In addition to the personalized member videos, the campaign features a shareable element designed to spark interaction among consumers. Rather than helping their friends improve their golf game, IHG® Rewards Club members can "prank" their golf buddies by sending fake tips from Fowler designed to mess up their game. This marks the brand's third consecutive golf season engaging Fowler, who at just 25 has been dubbed the "next generation of golf."