NEW YORK, March 13, 2014 /PRNewswire/ -- Scholastic, the global children's publishing, education and media company, and the pioneering publisher of the bestselling multi-platform series The 39 Clues ®, Infinity Ring ®, and Spirit Animals ™, announces the " Worlds Collide" initiative—bringing together for the first time authors and fans of its powerhouse multi-platform franchises for kids ages 8-12. Since launching the groundbreaking The 39 Clues series in 2008, the first of its kind in publishing history, Scholastic has continued to innovate and solidify its stake on the multi-platform space with the launch of the bestselling Infinity Ring time travel adventure and the Spirit Animals fantasy series. Each of these multi-platform series is comprised of books in print and digital form, combined with fully integrated and immersive online games that extend the reading experience. There are currently more than 22 million copies of Scholastic's multi-platform books in print, and more than 2.5 million registered online game users in all 50 states and 191 countries worldwide. In addition, the books have been translated in 28 languages.
As part of the " Worlds Collide" initiative, Scholastic will release for the first time a digital "Powerpack" ebook bundle—including three first-in-series books in one volume—featuring The 39 Clues #1: The Maze of Bones by Rick Riordan, Infinity Ring #1: A Mutiny in Time by James Dashner, and Spirit Animals #1: Wild Born by Brandon Mull. Scholastic will support the Worlds Collide initiative with an extensive marketing campaign to link together the global audiences of The 39 Clues, Infinity Ring and Spirit Animals through a dedicated " Worlds Collide" online hub ( www.scholastic.com/worldscollide). During the month of April, fans will have special access to an exclusive "mash-up" of online content, combining themes and storylines from all three multi-platform series. In addition, kids will receive weekly rewards including fan fiction story-starters, exclusive author videos and behind-the-scenes access, including writing tips from the book editors, and a chance to play alongside the game designers in a virtual event celebrating the release of a new expansion of the Spirit Animals multi-player game. The Worlds Collide online hub will also launch a new "real-time message board," which will allow fans across the globe to quickly communicate in a safe and moderated environment.
Also in April, bestselling book #1 authors James Dashner ( Infinity Ring #1: A Mutiny in Time), Gordon Korman ( The 39 Clues Cahills vs Vespers #1: The Medusa Plot), Brandon Mull ( Spirit Animals #1: Wild Born), and Jude Watson ( The 39 Clues Unstoppable #1: Nowhere to Run) will headline a multi-city " Worlds Collide #1s Live Tour " across the U.S. The tour will kick-off on April 22, 2014, with events in Seattle, Washington; Houston, Texas; Chicago, Illinois; and concluding with an event in Exeter, New Hampshire, featuring special guest Rick Riordan , Maze of Bones author and series architect for The 39 Clues series. This unique multi-author/multi-platform combination will feature interactive social media components and exclusive promotional materials supported by a massive online campaign. For more information about the tour, visit www.scholastic.com/worldscollidetour.
The list of confirmed events is as follows (for more details, please contact the bookstore directly):
- University Bookstore ( Seattle, WA) – April 22
- Barnes & Noble The Woodlands ( Houston, TX) – April 23
- Anderson's Bookshop ( Chicago, IL) – April 24 th
- **Water Street Books ( Exeter, New Hampshire) – April 25 th (**with special guest Rick Riordan, series architect and author of The 39 Clues #1: Maze of Bones)
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