This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 Reasons Buying Beer on St. Patrick's Day Is Dumb

5. It's beer's offseason

It's still winter, but the beer industry thinks it's spring. Cold-weather beers disappear quickly, sunny spring varieties show up way too early and beer sales suffer as a result.

A look at the Brewers Almanac put together by Washington-based lobbying group The Beer Institute indicates that American beer consumption drops around Labor Day and doesn't really pick up again until folks start buying their Memorial Day 30-packs in May. St. Patrick's Day is the only modest boost in between.

In 2010, for example, Americans hit their peak beer consumption in June, when they took down more than 20.1 million barrels. Their thirst for beer kept them buying roughly 19.5 million barrels a month until the end of summer, but trickled off every month thereafter until they were down to 15 million barrels each month in January and February of 2011. By March and St. Patrick's Day, however, that amount shot up to 19.1 million before settling back to 17 million in April just before the summer resurgence.

The past decade is marked with similar March upticks, with the greatest prompting hibernating revelers in 2006 to up their beer intake from 15.4 million barrels that February to 19.2 million the next month. That would be great, if it meant anything. Last March, beer production was off 5% from 2012. Despite the St. Patrick's Day surge, when more than 3 million pints of Guinness are sold in the U.S. alone, Diageo-Guinness sales in the U.S. still fell an estimated 7% for the first six months of 2013.

There are great spring bocks and kellerbiers out there, but they're swamped by lesser offerings and a calendar that's unkind to beer until it's actually spring.

2 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $135.26 2.00%
FB $81.91 0.00%
GOOG $555.37 0.00%
TSLA $232.72 0.51%
YHOO $44.35 -0.02%

Markets

DOW 18,037.97 -42.17 -0.23%
S&P 500 2,108.92 -8.77 -0.41%
NASDAQ 5,060.2460 -31.8390 -0.63%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs