This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

Stocks in this article: CBS

NEW YORK, March 12, 2014 /PRNewswire/ -- Watch!, the glossy celebrity/fashion/lifestyle magazine published by CBS, announced today a collaboration with 28-year-old violin virtuoso Charlie Siem, who penned his very first composition for the magazine's annual marketing campaign. Siem, whose fourth album, Under the Stars, will be released by Sony Classical Music this September, wrote and performed an original score for the CBS publication, which will use the music for its interactive, tablet, mobile and social media campaigns. The score – a five-minute composition with three distinct melodies – was recorded in London on Dec. 20 with members of the prestigious English Chamber Orchestra. The behind-the-scenes video and the official marketing presentation can now be seen here. The video will be live for viewers to see on www.cbswatchmagazine.com, CBS.com, TV.com, the CBS Audience Network and a growing list of digital platforms.

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

Watch! was created and is published by the CBS Communications Department. The bimonthly publication is available on newsstands and through subscription.

"I've had a terrific relationship with Watch! for several years now," said Siem. "It's a very unique magazine with a distinct point of view, and composing its first original score turned out to be one of the most enjoyable, creatively fulfilling projects of the last year."

"So much of what we do today is in the interactive space, and we wanted an original piece of music that reflected our brand to complement our digital strategy," said Jeremy Murphy, Editor-in-Chief of Watch! magazine and Vice President, Communications, CBS Television. "Charlie's score does that perfectly – he is a world-class talent, and to know this is the first piece of music he has ever written makes it extra special. We are incredibly pleased to have partnered with him on this ambitious project."

"To bring all those different things together – an old church in London, a 28 year-old violin virtuoso and a classical chamber orchestra, all playing a score for a magazine  that had never even been performed before that morning we made the video – that's the epitome of creativity. That says everything about Watch!," said James Hendry, Group Creative Director, Team One, the division of Saatchi & Saatchi that produced and edited the campaign.

The composition – titled "Canopy" – was recorded and filmed last December in St. Silas, the Martyr, a church in Northern London. CBS used portions of the score for a two-minute brand presentation, which was narrated by "NCIS" star Pauley Perrette. The five-minute behind-the-scenes video tells the story of how the composition came together and will be seen on CBS websites.

Siem will make his first national appearance to promote the composition on "THE INSIDER," the CBS Television Distribution-produced entertainment magazine (check local listings for time and station).

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,399.67 +19.26 0.12%
S&P 500 1,904.01 +17.25 0.91%
NASDAQ 4,316.0740 +57.6360 1.35%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs