ServiceSource® (NASDAQ: SREV), the global leader in recurring revenue management, today announced that Scout® has joined Marketo LaunchPoint, an ecosystem of powerful solutions for marketers. Marketo LaunchPoint gives marketers access to applications, solutions, and services that drive customer engagement and build revenue. The partnership includes integration of the Scout platform with Marketo to offer a customer success solution for nurturing end users.
Gartner estimates that investments in marketing automation will reach $4.2B by 2016. According to Forrester Research, however, upwards of 25 percent of marketers are not using marketing automation technologies to their fullest potential. By integrating Scout’s predictive analytics and orchestration capabilities with Marketo, subscription businesses can maximize their investments by extending marketing automation to use-cases beyond lead nurturing to create loyalty and increase customer lifetime value through user nurturing across the entire customer lifecycle.
“Successful organizations in today’s environment where the buyer is in charge know that they have to market and engage with customers both before and after their initial purchase decision,” said Robin Bordoli, vice president partner ecosystems of Marketo. “Scout’s integration to the Marketo engagement platform means customer success teams can now leverage marketing automation intelligence to help develop deeper, more personal relationships with their own customers at scale.”
“This partnership completely changes customer success as we know it today,” said Matthew Shanahan, ServiceSource vice president of product strategy for Scout. “By integrating Scout’s predictive analytics platform with Marketo’s leading marketing automation software, we’ve created a customer success solution for user nurturing. Customer success professionals have the all the tools they need to efficiently and effectively maximize the relationships with their customers.”Marketo LaunchPoint is the most complete ecosystem of innovative marketing solutions, providing an easy, powerful, and complete hub for marketing professionals. The ecosystem brings the best technology, expertise, and customer experience altogether, so that marketers can drive better results in less time. The LaunchPoint ecosystem spans all areas of marketing, including: online advertising, events and webinars, content marketing, lead data enrichment, social media, sales tools, analytics and big data, lifecycle marketing, and services solutions. Scout Link is now available to all Marketo customers.