NEW YORK, March 12, 2014 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the "Company"), today announced the appointment of leading brand strategist Jameel Spencer as Chief Marketing Officer reporting directly to CEO Yehuda Shmidman.
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Mr. Spencer will develop and lead all global marketing initiatives for the Company's portfolio of consumer brands which include William Rast®, People's Liberation®, DVS®, Heelys®, Caribbean Joe®, Ellen Tracy®, Revo® and The Franklin Mint®.In addition to his role as CMO, Mr. Spencer will continue to work with longtime clients Shawn Carter Enterprises and Sean "Diddy" Combs under his own agency Brand Matter, a subsidiary of Sequential Brands Group. "We're thrilled that Jameel Spencer has chosen to join Sequential. Jameel is a highly regarded, strategic marketer, and having him on board will significantly help us capitalize on our momentum and ensure the success of our brands," said Yehuda Shmidman, CEO of Sequential Brands Group. For over two decades, Jameel Spencer has been a proven marketer for a variety of global brands and personalities. He served as President of Blue Flame Marketing + Advertising and CMO at Bad Boy Worldwide Entertainment, where he oversaw all of Sean "Diddy" Combs' portfolio of brands as well as corporate clients including Calvin Klein, Anheuser Busch, RJ Reynolds, Perry Ellis and Microsoft. In 2005, he left to join Shawn Carter Enterprises as CMO of Rocawear, where he was responsible for all marketing efforts for the apparel brand, as well as an integral contributor to crafting Shawn "Jay-Z" Carter's personal brand and associations with corporate partners.