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Sozzi: 3 Rules to Know as Your Twitter Following Explodes

Stocks in this article: TWTR FB

This is the second column in a three-part series on how to navigate the corporate minefield.

NEW YORK (The Street) -- Remember the days when you had five followers on @Twitter with four of them being family members and the fifth a bot? Those were also the days of not recognizing that an egg default photo was horrifically lame, and actually was a deterrent to amassing more followers. Ha-ha....and I know you were so scared to change that egg default pic, while also harnessing a fear that five followers would be your total social community forevs.

But, I must extend a hearty congratulations to you, sport, as of today you are chilling at the 1,000 follower mark on Twitter (TWTR). Pretty amazing - you deserve a high five because probably buried in that 1,000-strong number is at least one influencer from your industry that was nabbed with a wicked awesome tweet that linked to a hilarious Vine cat video.

Ahh....but you are starting to realize there is a dark, hidden downside to a growing number of Twitter followers: there are more voices that are apt to comment on one of your tweets. Unlike the newb years on the real-time news platform, you no longer check who's following you, and that means not everyone on your list shares the same opinions on politics, business, cooking, sports, and pets. Here come the hatorade tweets by some jerk living in his mom's basement with three Twitter followers and 500 posts.

Having said all of this, I highly recommend you abide by these three rules (they also apply to Facebook (FB)) Twitter stud, or else the experience will become mentally overwhelming and, quite possibly, detrimental to your life and a career.

  1. TWEET, DELETE, REPEAT: At the end of each day, delete any tweet that did not elicit a response from a follower. Not only will doing so prevent a negative tweet from a lame follower that only signs into Twitter three times a week, it keeps your tweet to follower ratio high. A high ratio signals to others that you are an influencer to be listened to, and followed.
  2. ANALYZE, THINK, BLOCK: It's hard to understand the feelings of someone on Twitter unless they are a family member, close friend, or a person that you frequently exchange tweets with on a daily basis. So, if a seemingly rude tweet appears from a random, take three to five seconds to analyze it, and if the conclusion is that the tweet is in fact rude, block the follower. No questions asked. Don't worry - you will amass more followers because of your class.
  3. LOOK, IGNORE, BACK TO WORK: You will find that as a Twitter following grows, so does the frequency of tweets from followers. Unfortunately, you have to kindly ignore a bunch of them to manage your cool factor, but also to protect your sanity. One can't, and shouldn't, respond to every direct tweet. Now is the time to raise the bar on what tweet gets a response from your stud self.

-- By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet

At the time of publication, Sozzi held no position in the stocks mentioned.

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