This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sozzi: 3 Rules to Know as Your Twitter Following Explodes

This is the second column in a three-part series on how to navigate the corporate minefield.

NEW YORK (The Street) -- Remember the days when you had five followers on @Twitter with four of them being family members and the fifth a bot? Those were also the days of not recognizing that an egg default photo was horrifically lame, and actually was a deterrent to amassing more followers. Ha-ha....and I know you were so scared to change that egg default pic, while also harnessing a fear that five followers would be your total social community forevs.

But, I must extend a hearty congratulations to you, sport, as of today you are chilling at the 1,000 follower mark on Twitter (TWTR - Get Report). Pretty amazing - you deserve a high five because probably buried in that 1,000-strong number is at least one influencer from your industry that was nabbed with a wicked awesome tweet that linked to a hilarious Vine cat video.

Ahh....but you are starting to realize there is a dark, hidden downside to a growing number of Twitter followers: there are more voices that are apt to comment on one of your tweets. Unlike the newb years on the real-time news platform, you no longer check who's following you, and that means not everyone on your list shares the same opinions on politics, business, cooking, sports, and pets. Here come the hatorade tweets by some jerk living in his mom's basement with three Twitter followers and 500 posts.

Must Read: Why Tesla Went After the Christie Administration

Having said all of this, I highly recommend you abide by these three rules (they also apply to Facebook (FB)) Twitter stud, or else the experience will become mentally overwhelming and, quite possibly, detrimental to your life and a career.

  1. TWEET, DELETE, REPEAT: At the end of each day, delete any tweet that did not elicit a response from a follower. Not only will doing so prevent a negative tweet from a lame follower that only signs into Twitter three times a week, it keeps your tweet to follower ratio high. A high ratio signals to others that you are an influencer to be listened to, and followed.
  2. ANALYZE, THINK, BLOCK: It's hard to understand the feelings of someone on Twitter unless they are a family member, close friend, or a person that you frequently exchange tweets with on a daily basis. So, if a seemingly rude tweet appears from a random, take three to five seconds to analyze it, and if the conclusion is that the tweet is in fact rude, block the follower. No questions asked. Don't worry - you will amass more followers because of your class.
  3. LOOK, IGNORE, BACK TO WORK: You will find that as a Twitter following grows, so does the frequency of tweets from followers. Unfortunately, you have to kindly ignore a bunch of them to manage your cool factor, but also to protect your sanity. One can't, and shouldn't, respond to every direct tweet. Now is the time to raise the bar on what tweet gets a response from your stud self.

-- By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet

At the time of publication, Sozzi held no position in the stocks mentioned.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
TWTR $14.54 -0.68%
AAPL $93.55 -1.30%
FB $116.51 -0.19%
GOOG $693.31 0.33%
TSLA $240.15 -3.10%


Chart of I:DJI
DOW 17,729.30 -101.46 -0.57%
S&P 500 2,059.25 -16.56 -0.80%
NASDAQ 4,762.78 -42.5110 -0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs