The first of two Big Game advertisements from Coca-Cola in 2014 told the all-American tale of triumph over adversity – a young man’s inspirational story to achieve unlikely greatness. As a tribute to the ad, titled “Going All The Way,” Coca-Cola pledged to donate $50,000 to Boys & Girls Clubs of America’s (BGCA) Triple Play program once the ad was shared 10,000 times online. The ad has exceeded Coca-Cola’s goal with over 40,000 online shares.
The donation will be distributed to Boys & Girls Clubs across the U.S. where Triple Play program dollars are needed the most, including locations in Green Bay, WI; San Juan, PR; Philadelphia, PA; San Francisco, CA; Seattle, WA; Cleveland, OH; Boston, MA; Sacramento, CA; Washington, DC; and Denver, CO.
Over the next month, Coca-Cola and BGCA will come together in the ten recipient cities to host community-based field day events to commemorate the donations and cheer the occasion with delicious, ice-cold Coca-Cola.
“It has been exciting to see the success of ‘Going All the Way’ and we are honored that our Clubs in need will receive additional funds to support the Triple Play program,” said Jim Clark, President and CEO for Boys & Girls Clubs of America. “It is partnerships like these and the strong support of our communities that enable us to provide active healthy living for our kids and we are looking forward to seeing these Clubs in action over the next month.”
“The support that ‘Going All The Way’ received from Americans to trigger Coca-Cola’s donation to BGCA is truly moving and inspirational,” said Katie Bayne, President, North America Brands, Coca-Cola North America. “We’re humbled by the passion and excitement that rallied behind the ad, and we want to sincerely thank all those who made this donation possible.”
The Coca-Cola Company is a founding sponsor of BGCA’s Triple Play program in partnership with WellPoint Foundation, which encourages young people to eat a balanced diet, become more physically active and increase their ability to engage in healthy relationships.