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ChannelAdvisor Integrates With Alibaba Group’s Tmall.com Platform, Opens New Cross-Border Trade Route

Stocks in this article: ECOM

ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced the addition of Alibaba Group’s Tmall Global solution to the ChannelAdvisor platform. This new offering will help retailers and manufacturers extend their businesses across borders. Tmall Global is part of Tmall.com, one of the largest business-to-consumer marketplaces in China and part of the Alibaba Group, a leading global e-commerce company.

“China is one of the largest and fastest-growing e-commerce markets in the world, and Alibaba is leading the way,” said ChannelAdvisor President and Chief Operating Officer David Spitz. “Given our investments in China and cross-border trade, integrating with Tmall.com was a natural step for us and opens up new avenues of growth for our customers.”

Forrester Research Inc. predicts that the Chinese e-commerce market could be as large as $672 billion by 2018, growing at 18 percent per year 1. Tmall Global is a new solution from Tmall.com that offers Chinese consumers high-quality, branded products from outside China. Foreign businesses can use the Tmall Global solution to more easily sell directly to Chinese consumers via Tmall.com, which reports to account for 50 percent of China’s business-to-consumer market.

There are two ways to join the Tmall.com platform: companies with China in-country business operations can apply to Tmall.com and companies with overseas business licenses are eligible to join via Tmall Global. As an open platform marketplace, Tmall.com provides the infrastructure to host online storefronts and access to hundreds of millions of shoppers. Operating a Tmall.com storefront is much like operating your own B2C website, offering autonomy from design to operations to fulfillment and logistics.

“We are impressed with ChannelAdvisor’s understanding of the China market and the growth opportunities it presents to the rest of the world,” said Lynn Dong, director of Tmall Global business development. “Ultimately, this is a win-win situation for foreign businesses who want to enter China and for Chinese consumers who want to access a wider selection of products that were previously unavailable. We look forward to making this collaboration a great success.”

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