March 11, 2014
/PRNewswire/ -- Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a last call for submissions in its search for the next great Lay's potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win a
grand prize. Submissions are open on
11:59:59 p.m. (EST)
Saturday, April 5, 2014
. This marks the second time the Lay's "Do Us A Flavor" contest has been held in the U.S.
As part of this year's contest, four finalist flavors will be fully developed by Frito-Lay's culinary experts and unveiled in summer 2014. Then, it will be up to fans to vote for their favorite finalist flavor with the winning flavor being revealed in
. The three runner-up finalists will each win
in prize money, with the grand prize winner taking home
or one percent of the winning flavor's net sales for the period
July 1, 2014
July 1, 2015
(whichever is higher).
This year's contest offers consumers even more opportunities to demonstrate their passion and creativity for potato chip flavors. Fans are able to choose from three potato chip forms – Lay's Original, Lay's Kettle Cooked and/or Lay's Wavy – for their flavor ideas. Fans can submit their flavor suggestions on
, via Twitter (follow @Lays for details), on
, through the Lay's Facebook Page or by using their cell phone to text FLAVOR to CHIPS (24477). To submit, fans are asked to provide their name, flavor name, up to three ingredients, the chip style and a 140-character description or inspiration for their flavor.
The "Do Us A Flavor" contest made its U.S. debut in summer 2012 with consumers submitting nearly four million potato chip flavor ideas. From bacon to apple to cheese, fans offered a multitude of yummy flavor combinations, and Lay's Cheesy Garlic Bread flavored potato chips ended up being America's favorite. Inspired by her favorite restaurant dish,
Land O'Lakes, Wisconsin
The "Do Us A Flavor" contest has been wildly successful around the globe, with consumers suggesting more than 12 million ideas for potato chip flavors. From the
, the "Do Us A Flavor" contest has resulted in a wide spectrum of popular consumer-created chip flavors, including Mastana Mango, Walkie Talkie Chicken, Caesar Salad, Chilli & Chocolate, Late Night Kebob and even Cajun Squirrel.
More details and official contest rules are available at
Lay's potato chips is one of the billion-dollar brands that makes up
Frito-Lay North America
convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Lay's by visiting
or on Twitter at
. You can also follow Lay's on Instagram by visiting
PepsiCo is a global food and beverage leader with net revenues of more than
and a product portfolio that includes 22 brands that generate more than
each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit
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