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Investing Ahead of Earnings: Dollar General, Express, Krispy Kreme

NEW YORK (TheStreet) -- Between Wednesday and Friday, eight companies in the retail-wholesale sector will report quarterly earnings. Here, we preview a retailers of upscale ladies clothing, teen clothing, home products and a donut maker, too.

In the midst of these reports, investors will also react to Thursday's release of retail sales for February; economists expect sales to rise by 0.3%. See our detailed technical analysis chart about these stocks following these profiles.

Ann (ANN) ($36.09, down 1.3% YTD): Analysts expect the retailer of upscale women's clothing to report earnings of 7 cents a share before the opening bell on Friday.

The stock set a multiyear intraday high at $39.13 on Jan. 6, and then declined to its 2014 intraday low at $30.71 on Feb. 5. The stock was below its 200-day simple moving average between Jan. 27 and Feb. 25 with the stock now above its 200-day SMA at $34.33.

The weekly chart is positive with its five-week modified moving average at $35.18 and the 200-week simple moving average at $28.21. Weekly and annual value levels are $32.77 and $30.67 with a monthly pivot at $37.03 and quarterly and semiannual risky levels at $41.28 and $44.18.

Aeropostale (ARO) ($7, down 23% YTD): Analysts expect the teens' casual outfits retailer to report a loss of 30 cents a share after the closing bell on Thursday.

The stock has been below its 200-day SMA since Aug. 8, and traded as low as $6.04 on Feb. 14, well below its 200-day SMA at $10.15. The weekly chart is neutral with the stock below its five-week MMA at $7.29 with rising 12x3x3 weekly slow stochastic. Weekly and monthly value levels are $5.71 and $4.66 with a quarterly risky level at $11.63.

Dollar General (DG) ($59.40, down 1.5% YTD): Analysts expect the discount retailer to report earnings of $1.01 per share before the opening bell on Thursday.

The stock set an all-time intraday high at $60.83 on Jan. 10, and then declined to its 2014 intraday low at $55.08 on Jan. 31 with the stock below its 200-day SMA from that date until Feb. 14. It's now above the 200-day SMA at $56.56. The weekly chart is positive with its five-week MMA at $58.83. Weekly and annual value levels at $53.64 and $45.67 with quarterly and monthly risky levels at $64.27 and $64.29.

Express (EXPR) ($18.41, down 1.4% YTD): Analysts expect the specialty retailer to report earnings of 59 cents a share before the opening bell on Wednesday.

The stock has been below its 200-day SMA at $20.95 since Dec. 4, trading as low as $16.27 on Feb. 5. The weekly chart is positive with its five-week MMA at $18.24 and the 200-week SMA at $18.86. My weekly value level is $16.66 with a quarterly pivot at $18.45 and monthly risky level at $20.70.

Hibbett Sports (HIBB) ($59.05, down 12.1% YTD): Analysts expect the sporting-goods store to report earnings of 69 cents a share before the opening bell on Friday.

The stock set an all-time intraday high at $68.30 on Dec. 27, and then traded as low as $54 on Feb. 24 with the stock trading back and forth around its 200-day SMA at $58.61 since Feb. 3. The weekly chart is positive with its five-week MMA at $59.29 and its 200-week SMA at $46.78. Weekly and annual value levels are $53.86 and $50.92 with monthly and semiannual risky levels at $62.52 and $71.30.

Krispy Kreme (KKD) ($19.09, down 1.8% YTD): Analysts expect the donut maker to report earnings of 13 cents a share after the closing bell on Wednesday.

The stock has been trading back and forth around its 200-day SMA at $20.12 since Dec. 10, and it traded as low as $15.70 on Feb. 5. The weekly chart shifts to positive given a close this week above its five-week MMA at $18.76 with its 200-week SMA at $10.24. Weekly and semiannual value levels are $17.45 and $15.19 with a semiannual pivot at $18.87 and quarterly and monthly risky levels at $20.31 and $23.51.

ULTA Salon (ULTA) ($89.91, down 6.8% YTD): Analysts expect the cosmetics retailer to report earnings of $1.07 a share after the closing bell on Thursday.

The stock set its all-time intraday high at $132.72 on Nov. 18, and then crashed to as low as $80.35 on Jan. 22 and has been below its 200-day SMA at $102.92 since Dec. 6. The weekly chart shifts to positive given a close this week above its five-week MMA at $89.47 with its 200-week SMA at $73.91. My weekly value level is $80.46 with monthly and semiannual risky levels at $108.10 and $120.89.

Williams-Sonoma (WSM) ($59.24, up 1.7% YTD): Analysts expect the home-products retailer to report earnings of $1.35 a share after the closing bell on Wednesday.

The stock slipped below its 200-day SMA at $56.42 on Jan. 15, and then moved back above it on Feb. 26 to a 2014 intraday high at $59.99 on Monday. The weekly chart is positive with its five-week MMA at $57.28. Monthly and weekly value levels are $57.96 and $53.99 with a quarterly pivot at $59.36 and semiannual risky levels at $65.15 and $65.73.

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