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TheStreet Open House

Cadillac and the Best Car Ad Ever

Stocks in this article: GM

We know this because there are fewer Americans seeking to move abroad than there are foreigners seeking to come to the US. It is not the Americans who want to move to France to pay 75% income tax and take August off -- if they could only get a job at all with the astronomical youth unemployment in central-South Europe. It is the French who stand in line trying to get a foothold into the U.S. economy.

The youth of the world are celebrating American capitalism, wanting to come to America and make as much money as they can. They want to host their own mansion barbecues, serve apple pie, wave the American flag -- and drive a classic symbol of American capitalism and freedom: A big in-your-face Cadillac.

Mr. Gorbachev, tear down this wall!

In recent years and decades, it has become some sort of requirement that car ads need to include various politically correct references to alternative lifestyles and some sort of postmodern rebellion against traditional American values. This may have been engineered by some advertising executive living on the Upper West Side in New York City or by a graduate student at UC Berkeley, but genuine Americans are tired of it now.

The resounding success of this Cadillac ad is it puts an end to the politically correct nonsense of pandering to the tattoo and nose ring generation. It speaks to the silent majority of hard-working Americans who appreciate what is depicted in this Cadillac ad: A clean-cut, properly dressed, successful American with multiple children in the house.

It is always easier to pander to the sloth and idleness prevalent at the bottom of almost every society. Speaking the hard truth is always harder. This sentiment is best depicted in the classic scene in the movie version of Glengarry Glen Ross (1992), in which Alec Baldwin plays the supervisor who tells the salesmen that being nice is not enough: They have to deliver results, which is likely a function of working hard.

Why? Because that's what I thought of when I saw the Cadillac ad: Delivering the message that hard work and success is a virtue, not something that should be taxed and vilified.

Some of you will ask: What does this Cadillac message of the superiority of old-fashioned morals, American capitalism and hard work have to do with the featured car, the ELR? The answer is: Nothing at all! It is what we call a curveball.

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