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Google Chromecast Set to Go International: Report

NEW YORK (TheStreet) - Google (GOOG - Get Report) is gearing up to begin selling Google Chromecast, its $35 version of Internet-based television, in "many more countries" in the coming weeks.

Google's SVP of Androids, Apps and Chrome, Sundar Pichai, shared the information during a keynote speech at South by Southwest (SXSW) in Austin, Texas over the weekend, according to The Next Web.

Google could not be immediately reached for comment for this story.

While Google remains mum on specific sales figures for the USB flash-like device, customers have apparently bought "millions" of the device. Sales continue to grow rapidly, the article says.

Google's ramped up international efforts comes as Apple (AAPL) is set to launch a new version of its Internet-based set-top box in time for the 2014 Christmas season.

Last week Roku launched the Roku Streaming Stick device for $49.99, which competes directly with Chromecast. The device will be available in April, but the Streaming Stick is available now for pre-order on Roku's Web site, on Amazon (AMZN) and online at Best Buy (BBY) and Wal-Mart (WMT).

--Written by Laurie Kulikowski in New York.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

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