U.S. Bank was named a 2014 Bank Innovation Awards honoree at the Bank Innovation Awards in Seattle on March 3 for the bank’s leadership in bringing “photo banking” to the marketplace. The Bank Innovation Awards are presented annually by Bank Innovation, an online industry voice in creative customer acquisition and retention in banking.
In his presentation of the award, executive editor JJ Hornblass credited U.S. Bank for being one of the first to bring mobile deposit capture to banking customers, followed by a suite of services enabled by the mobile device’s camera.
“U.S. Bank was the first major bank out of the gate to launch mobile photo bill pay last year, and then last October U.S. Bank was the first bank to offer mobile photo balance transfer, its third function using a smartphone camera. We have no doubt that that will not be the bank’s last,” said Hornblass.
“Our approach to mobile banking is to offer an experience that is secure and seamless whether the customer transacts with the bank via mobile, at the ATM, in person or online,” said Niti Badarinath, senior vice president and head of mobile banking at U.S. Bank. “Consumers have migrated to their mobile devices and want their bank to be right there with them, if not three steps ahead, innovating and thinking about what customers will want next.”The awards celebrate innovative successes in the financial services sector, are presented annually to financial services companies that went beyond the obvious to produce great financial results or innovations of particular note, either in product, method, message or means. U.S. Bancorp (NYSE: USB), with $364 billion in assets as of Dec. 31, 2013, is the parent company of U.S. Bank, the 5th largest commercial bank in the United States. The company operates 3,081 banking offices in 25 states and 4,906 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.
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