STAMFORD, Conn., March 10, 2014 /PRNewswire/ -- Remember when your once happy-go-lucky toddler discovered the word "no"? It's one of the first signs of a growing need for independence. A recent survey 1 found that when it comes to daily activities kids would rather do without supervision, like getting dressed or making the bed, more than half (53 percent) are adamant about brushing their teeth independently. However, many parents have concerns that their child will miss key steps without their supervision, including not brushing for the full dental-professional recommended two minutes or not cleaning all parts of the mouth. That's why Philips Sonicare, the #1 dental professional-recommended power toothbrush brand in the U.S., is introducing the new Philips Sonicare for Kids, a rechargeable power toothbrush for kids ages 4+ that both parent and child can feel confident about.
Asserting a level of independence in various daily tasks is a natural and important part of growing up, however letting kids do things on their own, especially toothbrushing, can make parents a bit uneasy. With concerns that their child will not brush thoroughly enough, it's not surprising that nearly three-fourths (72 percent) of parents say that they still supervise this task. Why? When the child brushes solo, only one in three (30 percent) parents say that they are very satisfied with the results. To address these challenges, Philips Sonicare For Kids is equipped with kid-friendly features to encourage the development of healthy oral care habits and to deliver outstanding results – even when the child is brushing on his or her own.
"Parents want to make sure they are setting their child up for a lifetime of good oral health, and Philips Sonicare For Kids gives parents peace of mind that their child's teeth and gums are getting the best care," said Boon Lai, vice president & marketing director for Philips Consumer Lifestyle. "91 percent of dental professional parents prefer Philips Sonicare For Kids for use as their children's primary toothbrush, so parents can feel good that they're giving their child the best with Philips Sonicare."