LAS VEGAS, March 8, 2014 /PRNewswire/ -- General Mills Inc. (NYSE: GIS) announced today a product donation made by Cheerios Racing and NASCAR Sprint Cup Series (NSCS) driver Austin Dillon at the Nellis Air Force Base in Las Vegas. Dillon, driver of the No. 3 Cheerios Chevrolet SS for Richard Childress Racing, will be on hand to assist with the 15-pallet delivery of General Mills product to Three Square, which is Southern Nevada's only food bank that provides wholesome food to those who are food insecure.
"I'm really proud to be teaming up with Cheerios to donate General Mills product to underprivileged families in the Las Vegas area," said Dillon. "Visiting Nellis Air Force Base today and also having the opportunity to give back to the men and women who fight for our country is an amazing experience and one that I'll never forget. I'll be thinking of them tomorrow as I climb into the No. 3 Cheerios Chevrolet SS at Las Vegas Motor Speedway."
This partnership comes at an opportune time as General Mills' Cheerios brand makes its first appearance of the 2014 NSCS season as primary sponsor for Dillon's No. 3 this weekend.