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Amy Poehler Hired in Hopes of Revving Up Old Navy Brand

Stocks in this article: GPS

NEW YORK (TheStreet) -- Retailer The Gap has hired comedian Amy Poehler to star in multiple TV commercials for its Old Navy brand.

VIDEO TRANSCRIPT:

Retailer The Gap (GPS) is turning to comedian Amy Poehler to rev up its Old Navy brand.

The Parks and Recreation actress and Saturday Night Live alum has been hired to write, direct and star in a series of commercials for Old Navy, Gap's lowest-priced segment.  Old Navy has hired other stars in the recent past for one-off commercials, but is betting more on Poehler -- this time, using her and her writing team for multiple spots that feature Poehler as a law firm executive.

One aspect of Old Navy's commercials that will remain the same, however -- is the sense of urgency the brand likes to promote to hurry up and go get its deals.

Old Navy reported a 2% increase in same-store sales for fiscal 2013, but that slowed from a 6% increase the year before.

In New York, I'm Brittany Umar for TheStreet.

Written by Brittany Umar in New York.

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