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The 3M Idea Exchange Lounge At SXSW Offers Attendees An Innovative Space To Share Ideas, Network And Explore Cool 3M Technologies. (Photo: 3M)

Every great innovation starts as an idea. Through a unique culture of collaboration, 3M powers ideas around the world – ideas that make companies smarter, ideas that make homes better, ideas that make life easier. However, no solution would be possible if those ideas did not spark new and dynamic connections among technologies or people. At South by Southwest (SXSW) Interactive, 3M will host the 3M Idea Exchange Lounge to encourage SXSW attendees to connect, collaborate, explore and share ideas forward.
The 3M Idea Exchange Lounge at SXSW offers attendees an innovative space to share ideas, network and ...

The 3M Idea Exchange Lounge at SXSW offers attendees an innovative space to share ideas, network and explore cool 3M technologies. (Photo: 3M)

The 3M Idea Exchange will be open March 7-9 from 11am - 6pm at Brush Square Park in Austin, Texas (next to the Austin Convention Center at the intersection of East 4 th Street & Trinity). Lounge attendees will have the opportunity to:
  • Explore some of 3M’s most innovative technologies including:
  • Recharge mobile devices, connect with 3M innovators and other SXSW attendees.
  • Enjoy free cocktails & cupcakes from 3-6 pm each day.
  • Receive free samples of Post-it Products and 3M Privacy Screen Protectors, while supplies last.
  • See a live art demonstration from Amsterdam-based Street Artist, Max Zorn, known for his creative integration of brown Scotch Packaging Tape and light to create portraits.

In the spirit of 3M’s culture of innovation that thrives on the sharing of ideas, 3M will also be rewarding change-makers at SXSW who connect and inspire change for the better in the world, giving away a total of $10,000. Whether it’s an original idea or an idea trending at SXSW, every idea shared via Twitter with #3MIdeaExchange will inflate the 3M Idea Balloon at the lounge space. The SXSW attendees with the ideas that pop the balloon will each win $500. 3M will also be tracking the most popular ideas with an “idea cloud” on display at the 3M Idea Exchange Lounge.

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