March 7, 2014
/PRNewswire/ -- In the U.S. alone, there are more than 74 million kids, tweens and teens. Together,
and SeaWorld® believe in this group's passion and power to change the world.
- the kid-focused entertainment program of SeaWorld -- is launching a new initiative to inspire their efforts and change the way kids look at, and act on, conservation.
Globally recognized animal conservationist
is the new youth ambassador for SeaWorld Kids' new
Generation Nature™ (GenN
), a multimedia engagement platform
where kids can participate in environmentally responsible activities
, share their actions and become educated and empowered to serve as game changers for animals and nature.
, GenN includes a
that highlight a new animal each month, like polar bears, tigers, manatees and animals in backyard habitats.
Kids and their families are issued a conservation challenge and can log their actions online to earn badges and points and ultimately see an impact in the world. For each point earned, kids can direct money that SeaWorld gives to help save wildlife and wild places. SeaWorld will donate to the SeaWorld & Busch Gardens Conservation Fund, and kids can choose what programs that money goes to support – such as conserving cheetahs or saving penguins in the wild.