This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Cottonelle "Recharges" South By Southwest Conference-Goers

Stocks in this article: KMB

AUSTIN, March 7, 2014 /PRNewswire/ -- As thousands descend on Austin for this year's South by Southwest Interactive Conference, bath tissue maker Cottonelle will be on hand helping attendees stay clean and fresh as they take in the latest in tech trends.  Recognizing a need for a place where people can go to freshen up onsite, Cottonelle is offering a unique "Refresh Lounge" and one-stop shop where weary registrants can go to relax, recharge and freshen up during their day. The TP maker will also "upgrade" select bathrooms onsite at SXSW by stocking stalls with Cottonelle toilet paper and flushable cleansing cloths so visitors can experience the clean and freshness of Cottonelle firsthand.

The "Cottonelle Refresh Lounge" provides a number of pampering services including massages, hair and makeup touch-ups, changing stalls, shoe shines, device charging stations, storage lockers and a refreshment bar. No cash will be exchanged; the lounge will instead ask for "social currency" (i.e., a social mention using #LetsTalkBums) in return for services. The innovative offer is befitting the brand, which offers a clean so fresh it can only be Cottonelle.

"We know that conference days are long and the ability to truly freshen up is limited," said Mike Haley, Cottonelle Marketing Director. "We also know that people may not want to talk about what happens in the bathroom but talking can go a long way in helping people learn about a better way to get clean, than with toilet paper alone."

Helping facilitate that conversation are a team of social influencers dubbed the "Cottonelle Correspondents" who will report live from the lounge, share photos and behind-the-scenes information to encourage their communities and SXSW registrants to join the conversation and become more comfortable talking about their bathroom habits. Correspondents include Jessica Shyba, Stephanie Wonderlin and Natania Barron.

The Cottonelle Refresh Lounge will be open from 9:30 a.m. to 7 p.m. at 511 East Cesar Chavez, today, March 7, through March 11. Join the conversation and follow along with the "Cottonelle Correspondents" on Facebook, Instagram and Twitter using the hashtag #LetsTalkBums.

About Cottonelle Brand

The Cottonelle brand provides innovative comfort solutions for perineal personal care. Cottonelle toilet paper is available in three forms: Cottonelle Ultra ComfortCare, Cottonelle GentleCare and Cottonelle CleanCare. To help people feel cleaner and fresher than with toilet paper alone, the brand offers Cottonelle FreshCare flushable wipes and Cottonelle GentleCare flushable wipes enriched with Aloe & E. For the latest product information, visit www.cottonelle.com.

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 142-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.

SOURCE Kimberly-Clark

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,678.70 +6.10 0.03%
S&P 500 2,057.09 +5.27 0.26%
NASDAQ 4,771.7630 +13.8840 0.29%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs