This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Elizabeth Arden Unveils Next Step In Multi-Channel Distribution Strategy

Elizabeth Arden, Inc. (NASDAQ:RDEN), a global prestige beauty products company, announces the launch of its new Elizabeth Arden Rx skincare line, which will be available exclusively in physician offices. This is consistent with the Company’s omni-channel growth strategy of selling and marketing Elizabeth Arden branded products in the prestige retail, spa and now the professional skincare market.

“Our core target is actively shopping in all skincare distribution channels,” said E. Scott Beattie, Chairman, President and Chief Executive Officer of Elizabeth Arden, Inc. “Given our portfolio of efficacious prestige skincare products and spa-based brands, through our unique association with the Red Door Spas, we have an exciting opportunity to further build Elizabeth Arden equity by expanding into the medical professional channel. Expanding the Company’s efforts to reach its target consumer in a credible, science-based environment is a strategic and logical next step for us.”

Through the Company’s investment in US Cosmeceutechs, LLC (USC), a skin care company that develops and sells skin care products into the professional dermatology and spa channels, and its Chief Executive Officer Joe Lewis, the Company designed the new Elizabeth Arden Rx skincare line for exclusive distribution in physician offices. A key pillar to Elizabeth Arden’s multi-channel growth strategy, Elizabeth Arden Rx marks the company’s official entry into the global professional skincare market.

Joe Lewis first partnered with Elizabeth Arden, Inc. in 2005 to launch Prevage,® which has gone on to win more than 160 international beauty awards. Lewis, a chemist and cosmeceutical skincare researcher, is best known for introducing some of the world’s most cutting-edge skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry® in 2007.

“I’m extremely excited about the partnership,” said Joe Lewis. “The combination of USC’s R&D technology and global professional skincare heritage with Elizabeth Arden’s technology portfolio and aesthetic formulation expertise, is a winning strategy not only for physicians and skincare professionals, but for their patients seeking the most efficacious product formulations that deliver the best results.“

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,668.46 -211.90 -1.26%
S&P 500 1,944.34 -25.73 -1.31%
NASDAQ 4,389.9770 -72.9250 -1.63%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs