This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

New Veggie Kefir From Lifeway Foods Breaks Savory New Ground In Probiotics

MORTON GROVE, Ill., March 6, 2014 /PRNewswire/ --  Squeezing more veggies as well as more probiotics into your diet just got easier with new Veggie Kefir from Lifeway Foods, Inc. (NASDAQ: LWAY).  The first veggie/kefir combo on the market, this new savory smoothie with its choice of Tomato, Cucumber and Beet varieties is a great change of pace from fruity probiotic fare. It not only provides a powerhouse of flavor without the added sugar, but also delivers a double dose of "healthy" by packing one full serving of vegetables as well as 12 probiotic cultures into every 8 oz bottle.
New Veggie Kefir from Lifeway Foods Breaks Savory New Ground in Probiotics

Lifeway's segue into a new food group introduces an extra boost of antioxidants and beneficial nutrients from vegetables, on top of the immunity- and digestion-enhancing effects of kefir's probiotics. All three varieties are light and refreshing, 99% lactose-free, naturally gluten-free, and brimming with 11 grams of protein per serving with just 2 grams of fat. Lifeway Veggie Kefir will be available in 8 oz individual bottles and four-packs this spring.

"Roughly half of our daily diet should consist of fruits and vegetables, according to the latest dietary guidelines, but most consumers fall short on the veggie side because vegetables aren't as easy to consume as a banana or an apple," said Julie Smolyansky, President and CEO of Lifeway Foods. "Our new Veggie Kefir is a simple way to increase your veggie consumption, drink your probiotics at the same time, and cut down on sugar without sacrificing taste."

Lifeway Veggie Kefir is being previewed at Booth #3448 at the Natural Products Expo West trade show running this week in Anaheim, CA.  It joins an innovative new kefir lineup that includes Lifeway Kefir with Oats in three flavors that deliver both the fiber and the nutritional punch of oatmeal, and stevia-sweetened Lifeway Perfect 12 Kefir in four varieties designed for diabetics and those watching their sugar intake.

About Lifeway Foods, Inc.Lifeway Foods, Inc. (LWAY), recently named one of Fortune Small Business' Fastest Growing Companies for the fifth consecutive year, is America's leading supplier of the cultured dairy products known as kefir. Lifeway Kefir is a dairy beverage that contains 10 exclusive live and active probiotic cultures plus ProBoostâ„¢. In addition to its line of Kefir products, the company produces a variety of Frozen Kefir and probiotic cheese products. Lifeway also sells frozen kefir, kefir smoothies and kefir parfaits through its Starfruitâ„¢ retail stores.  

Find Lifeway Foods, Inc. on Facebook: Lifeway Foods on Twitter:

Forward Looking Statements This news release contains forward-looking statements. Investors are cautioned that actual results may differ materially from such forward-looking statements. Forward-looking statements involve risks and uncertainties including, but not limited to, competitive pressures and other important factors detailed in the Company's reports filed with the Securities and Exchange Commission.

Media Contact: Hanni Itah847.415.9324 Contact:Lifeway Foods877.281.3874
Lifeway Foods logo

Photo -

Logo -

SOURCE Lifeway Foods, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs