2014 grants will be directed to skill-building or program-delivery
March 6, 2014
/CNW/ -Today, RBC announced it would provide
in grants through the RBC Learn to Play Project to community-based organizations in
for kids' sport and recreation programs in 2014. These grants are intended to support programs that address a widespread lack of physical activity among Canadian youth as well as declining rates in sport participation. Eligible organizations are invited to apply.
The RBC Learn to Play Project, in collaboration with flagship partner ParticipACTION, the national voice of physical activity and sport participation, aims to teach children the basics of being active, such as how to hop, swim and throw—while also giving them the chance to enjoy their new skills so they can feel confident and competent enough to take part in physical activity.
"We know that physical activity and sports build confidence in kids. With this program, we want to make sure not only that all youth have the opportunity and encouragement to participate and learn through sports and play, but that Canadian organizations have the resources they need to get kids active and involved," said
, chief brand and communications officer, RBC. "This program is an important piece of the RBC Believe in Kids Pledge, our commitment to the whole child: mind, body and spirit."
"The decline in outdoor, active play and our increasingly sedentary lifestyles contribute to decreased opportunities for kids to develop basic movement skills and learn to love being active at a young age," said
, president and CEO, ParticipACTION. "The RBC Learn to Play Project enables local communities across
to teach kids to move with confidence, and helps provide the foundation for a healthy, active life into adulthood."
Organizations that build and deliver quality sports programs for Canadian youth may be eligible for either of the following two levels of grant: