This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Mondelez International Partners With Facebook

DEERFIELD, Ill., March 6, 2014 /PRNewswire/ -- Mondelez International today announced a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey. The partnership leverages the scale of both businesses to deliver overall competitive advantage via step-change brand-building, ground-breaking innovation and access to research, training and capabilities. 
Mondelez International, Inc.

"Our recent campaigns with brands like Cadbury Creme Egg, Milka and Nilla Wafers demonstrated that Facebook can drive business growth, and this made us rethink our media approach," said Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelez International. "For the first time, we'll be able to incorporate Facebook at the core of our media investment plans. This isn't just about having a social media strategy; it's about digitizing our entire approach to communications."

"As an industry, we're shifting back to a more personal way of marketing, leveraging technology to bring a personal touch to business with the scale and efficiency of mass media," said Carolyn Everson, VP Global Marketing Solutions, Facebook. "Every day, people spend more of their time on mobile and on Facebook, which is built around people and the things they care about. We're excited to team up with Mondelez International to make marketing personal again."

Brokered in conjunction with Aegis Media, the agreement covers 52 countries, including the UK, the United States, France, Brazil, India, Indonesia and the Gulf States. Going beyond a traditional media buy, the partnership also includes a joint commitment to innovation, opportunities to opt into Facebook's beta-testing programs, access to research and capability building through immersion days in priority markets.

"Social and mobile is now an integral part of the consumer's journey – before and after making a purchase," said Gerry D'Angelo, European Media Director, Mondelez International. "Therefore, it makes business sense to partner with Facebook at a global level to leverage their capacity to engage with consumers at these critical points of the consumer journey to accelerate our growth."

"We offer a proven platform for building brands," said Will Platt-Higgins, Director Global Partnerships, Facebook. "We're thrilled to become a business partner with Mondelez International to help increase growth of their iconic brands."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,050.75 +138.46 0.82%
S&P 500 2,013.43 +15.91 0.80%
NASDAQ 4,810.7880 +19.6360 0.41%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs