This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Newsbyte: SAP Survey Reveals Big Data-Driven Customer Insight And Real-Time Offers To Open New Revenue Opportunities For Operators

Stocks in this article: SAP

WALLDORF, Germany, March 6, 2014 /PRNewswire/ --   SAP NEWSBYTE — In its fourth consecutive survey focused on mobile commerce and mobile operator services at GSMA Mobile World Congress, SAP AG (NYSE: SAP) today uncovered results showing the value and challenges of Big Data for operators. The survey reflects the sentiments of mobile operators, fixed telecommunication providers, over-the-top (OTT) players and other global mobile industry executives and aims to address top issues surrounding Big Data, mobile commerce and LTE.

SAP Logo.

Unlocking the Value of Big DataAccording to communication services providers (CSPs) and global mobile industry insiders, real-time offers (36 percent) and better customer segmentation (27 percent) are expected to drive the most value from Big Data in 2014.  The key challenges that are preventing operators and enterprises from fully unlocking the business potential of big data are security and privacy concerns (38 percent) and lack of Big Data expertise (28 percent).

"Big Data represents tremendous revenue potential for operators and the most effective way for enterprises to engage with consumers," said Diarmuid Mallon, director, Global Mobile Marketing Solutions, SAP. "The challenge is how to apply analytics for deeper consumer insight while maintaining the highest levels of security and individual privacy. Our survey also shows that the main drivers of LTE/4G adoption are centered around new service offerings, such as improved data speeds, movies on demand and new video broadcast services, that will significantly enhance the end-user experience. While LTE/4G adoption will allow operators to expand revenue channels through more robust services and triple play offerings, it is encouraging to see that subscriber benefits are at the center of this transformation."

"Killer Apps" for Mobile PaymentsThe survey uncovered that the "killer apps" expected to drive widespread adoption of mobile payments services will be mobile top-up (31 percent) and retail payments (25 percent). This statistic diverged from the 2013 results, which anticipated mobile top-up (eight percent) and retail payments (34 percent) would be important mobile payment catalysts. When it comes to who should be creating and running mobile payment networks, mobile industry insiders still believe that banks (26 percent), existing online payment providers such as PayPal and iTunes (25 percent), a consortium of operators (19 percent) and credit card schemes (17 percent) and social networks (17 percent) are in the best position to provide a successful mobile payments platform, with a single operator platform coming in at 11 percent. The gold standard for "secure" payment instruments remains the credit card (52 percent), with mobile payments (20 percent) and NFC (15 percent) trailing behind.

LTE/4G Remain Top of MindLTE/4G services continued to be a highly discussed and debated topic. Increased data speeds for customers (34 percent) and new service offerings, such as video broadcast services and movies on demand (30 percent) are perceived as the main business drivers behind 4G/LTE services. While the primary revenue drivers for operators this year are expected to be new services such as 4G/LTE and rich communication services (32 percent) and a triple-play model that combines high-speed Internet access, television and phone over a single broadband connection (32 percent).

For more information, visit and the SAP Newsroom, Follow SAP on Twitter at @sapnews.

About the SurveyThe survey was conducted on-site at the GSMA Mobile World Congress 2014 in Barcelona, Spain. The survey included 300 respondents, representing a cross-section of attendees, including global mobile operators, fixed telecommunication providers, OTT players and mobile industry executives.

Media Contacts: Margherita Di Cerbo, +44 207 7685358,, GMT Scott Malinowski, +1 (617) 538-6297,, EST

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs