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Newsbyte: SAP Releases Survey Data Reaffirming Rapid Market Changes In Telecommunications Industry

WALLDORF, Germany, March 6, 2014 /PRNewswire/ -- Following Mobile World Congress 2014, SAP AG (NYSE: SAP) today released results from surveys conducted on-site to help identify top issues facing the telecommunications ecosystem. Recognizing that communications service providers (CSPs) play a key role in advancing innovative business models such as cloud computing and the Internet of Things (IoT). SAP today also announced the appointment of Howard Stevens as global general manager of the Telecommunications Business Unit.

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"The telecommunications industry is in the midst of rapid change and intense market pressures, and under Howard's leadership we will work collaboratively with carriers to help them identify and maximize business opportunities," said Simon Paris, global head, Strategic Industries, SAP. "CSPs are looking for strategic partners to help them transform and thrive in this new world order. As findings from our survey conducted at Mobile World Congress confirm, they need to more deeply engage with customers, invest in operational innovations and create new revenue streams."

The survey findings reflect the sentiments of mobile operators, fixed telecommunication providers, over-the-top (OTT) players and other global mobile industry executives, and confirm the perception of market undergoing dramatic change. Of the 300 respondents, 68 percent believe current business models are threatened by OTT players, shifts in consumer behavior or capital constraints. With 71 percent of leaders believing that new services will significantly contribute to revenue growth over the next three years, many are exploring or already producing new capabilities and services, with a focus on IoT and data monetization.

Among IoT use cases being evaluated, asset location, utilization and optimization was listed as the most common (33 percent). The most critical factor in successful IoT implementation will be the ability to manage data, with 24 percent highlighting real-time data management, events and alerts as most critical and 28 percent responding that the ability to manage data and applications in the cloud is vital to IoT success. Notably, 40 percent of respondents felt that quality of performance and legal compliance or security and privacy issues must be resolved before widespread and rapid adoption of IoT will occur.

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