"Thought leadership is the most important marketing tool that a consulting firm has at the moment," said Fiona Czerniawska, co-founder of Source for Consulting and White Space. "IBM has been moving up the rankings for many years now and its effort and discipline in delivering quality content is paying off."IBM's content leads all firms in both 'Resilience of content to instill confidence in materials' and 'Prompting action from the reader.' This recognition of IBM's thought leadership is a result of IBM's ongoing commitment to provide quality information to its clients.
Report: IBM Global Business Services Ranked #1 In Thought Leadership
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