March 6, 2014 – Nautilus, Inc. (NYSE: NLS), a leader in innovative home fitness equipment, announced that it has joined PHIT America as an Alliance Sponsor and become a member of the Sports & Fitness Industry Association (SFIA).
“We are pleased to partner with two committed organizations that share our vision for growing health and fitness in America,” said Bruce Cazenave, CEO, Nautilus, Inc. “As we continue to bring new and innovative products to market, the efforts of these partners will help drive consumer understanding of the importance of being healthy while cultivating a strong and vibrant industry.”
PHIT America is a national educational campaign to combat the obesity and sedentary crisis seriously affecting health care costs in the United States. The non-profit, started by the sport and fitness industry, promotes grassroots programs and new legislation to influence Americans to be more active, fit and healthy through a consumer website.
The Sports and Fitness Industry Association (SFIA) is the trade association of more than 1,000 sporting goods and fitness brands, manufacturers, retailers and marketers in the sports and fitness industry. SFIA’s mission is to promote sports and fitness participation and industry vitality by supporting its members through research, thought leadership events, public policy, and member services.“We are excited to have an industry leader like Nautilus join the SFIA community,” said Tom Cove, president and CEO of SFIA. “Together, we look forward to promoting fitness with programs like PHIT America.” “Nautilus shares our vision and goal of creating a healthier America,” said Jim Baugh, president and CEO, PHIT America. “The alliance and contribution from leading fitness brands such as Nautilus is exactly what we need to reach our goal of creating a healthier America and reducing health care costs.” About Nautilus, Inc.: Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus ®, Bowflex ®, Schwinn ® and Universal ®, Nautilus markets innovative fitness products through direct and retail channels. Website: www.nautilusinc.com. About PHIT America: PHIT America is an educational and advocacy campaign creating a Movement for a Fit and Healthy America. Started in 2013, PHIT America communicates to millions of Americans through more than 150 industry supporters called Alliance Sponsors. PHIT America was started by the SFIA (Sports and Fitness Industry Association). For more information about PHIT America, visit www.PHITAmerica.org. About SFIA: The Sports and Fitness Industry Association (SFIA) is the leading global trade association of manufacturers, retailers and marketers in the sports and fitness product industry. SFIA’s membership represents 1,000+ premier brands that account for more than $150 billion in annual sales. As the No. 1 source for sport and fitness research, the SFIA serves as the voice of the sports and fitness industry in the media and on Capitol Hill. More information can be found at www.sfia.org. # # #