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Lady Gaga To Headline Doritos #BoldStage At South By Southwest Music Festival; The Only Ticket In Is An Act Of Boldness

The Doritos #BoldStage at Stubb's Bar-B-Q is an official SXSW Showcase event. Lady Gaga's performance on the Doritos #BoldStage will be live streamed online at Fuse.tv on and rebroadcast on Fuse, the national music television network of The Madison Square Garden Company, on Saturday, March 29 at 10 p.m. EDT / 9 p.m. CDT. The Doritos #BoldStage on the corner of 5 th and Red River is an official SXSW music venue and will be open to fans on Friday, March 14 and Saturday, March 15, 2014, playing host to a number of musical acts. While Thursday night's performance by Lady Gaga will be the only show exclusively available to fans that complete Bold Missions, the Doritos brand will continue rewarding fan boldness throughout the weekend, offering up a variety of VIP tickets and other experiences.  SXSW registrants and SXSW Music wristband holders will be offered priority admission to the Doritos #BoldStage on Friday, March 14 and Saturday, March 15.

About DoritosDoritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

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About SXSW MusicSouth By Southwest (SXSW) Music Conference and Festival, taking place March 11 - 16 2014, features a legendary festival showcasing more than 2,200 musical acts of all genres from around the globe on over one hundred stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 28th year, SXSW remains an essential event on the music industry calendar. For more information, access our website at http://sxsw.com.  

SOURCE Frito-Lay North America

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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