Doritos #BoldStage For Thursday night only, the Doritos #BoldStage will be located at the iconic Stubb's Bar-B-Q on the corner of 8 th and Red River. The location will allow 2,000 bold fans to experience Lady Gaga on the Doritos #BoldStage. Friday and Saturday night, the Doritos brand will return to the lot at Carmelo's Ristorante Italiano on the corner of 5 th and Red River as an official SXSW music venue complete with the Doritos brand's signature larger-than-life vending machine turned concert stage. Only this time, the venue includes a bold new twist. For the first time ever, fans will be invited inside the more than five-story-tall vending machine for a truly out-of-this-world exclusive musical experience. Standing at nearly 120-feet in length and 52-feet high, this year's venue is the brand's largest to date in terms of total square footage, and will be packed with a multitude of LED screens and netted LED lighting that will display a mega lightshow when the artists take the stage. In between musical acts, fans will have the opportunity to experience the inner workings of the vending machine, including seeing their favorite Doritos chip flavors "vend" from 52 feet high.
Throughout 2014, fans can continue checking Doritos.com for the chance to complete other Bold Missions with each challenge offering its own unique bold reward. The Doritos Bold Missions initiative builds on the brand's "For the Bold" global marketing campaign that was first introduced at SXSW in 2013 and celebrates the Doritos brand's legacy of empowering its fans to seize the moment and live boldly. Over the years, the Doritos brand has done everything from turning over its commercial airtime so fans can crash the Super Bowl with their homemade advertisements to offering fans at last year's SXSW festival the chance to control the Doritos #BoldStage through their tweets, choosing everything from the opening musical acts to the concert special effects.